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Reasons Why Your Website Redesign Cost Can Increase (and How to Avoid It)
How do you maximize your budget when hiring a web-design agency to design and develop a website for you so that your web team can focus on high-value tasks activities like design and development?
Ideally, a web project will require 15-20% of the time on client communication and project management, while the 80-85% goes to strategy, design, copywriting, coding, search engine optimization (SEO), and quality assurance (QA). Unfortunately, many web project budgets get lost when client communication and project management creeps into the 30-40% range, squeezing out other tasks from the main picture.
Unending website projects or those that incur bloated price tags up to 10 times the size of the original estimate are some of the horror stories. Here are a few tips on how to assure your project succeeds:
1) "Absent-Minded-Professor" Syndrome
Missed meetings, unanswered emails, or uncompleted tasks lead web design agencies to spend more time reminding clients instead of doing your website. Do not get too busy such that you get overwhelmed and become unresponsive to your agency.
Solution:Before committing to a website redesign project, be clear on what your web company needs from you to do the project, how much time you can dedicate, and how responsive you need to be to prevent bottlenecks. Set your schedule to spend twice more time than they expect!
2) Being Wishy-washy
Changing direction often makes your web company to spend redoing work or re-communicating plans to the development group. If you are starting up or you are growing rapidly, your marketing needs may change daily, making it hard to undergo a design, message, or site restructuring.
Solution:Be decisive to avoid costly redesign and redevelopment work.
3) Lack of Direction or Team Alignment
Letting a web company settle issues with business partners or marketing employees as to the direction of a website (or company!) reduces production and design time. Work on these issues outside of your project meeting time and come to the table with a clear direction.
Solution: Before the project begins, engage your agency in a strategy phase first to clear up the direction, business goals, ideal customer, buyer personas, messaging, content, and site architecture!
4) Inviting Too Many Cooks into the Kitchen
Involving relatives and other people at every step of a website process can overwhelm with conflicting views. Asking for validation can come after site launching and when you have the data!
Solution: Keep a small and focused website project group and use your budget well. Assign a point-person to avoid sending inconsistent messages to your web design team.
5) Getting Stuck on Content
Entrepreneurs often think they can do everything themselves! Be realistic about how much time you and your team can commit to work on content without professional help.
Solution: Start working on the content early -- calendar your regular writing work. Ask your web company to provide a professional writer to keep things moving when needed.
6) Perfectionism
A useful website need not be perfect. Updating content is quite easy, especially under a web-based content management system. Launch first and keep improving instead of waiting for months working on an unfinished website.
Solution: Try a phased strategy to your project - Launch the “minimum viable website” you need to serve your prospects and customers, collect data on how they use your site, and then provide new features and content in time.
7) Paying Invoices Late, or Not at All
Don’t believe the rumor that web agencies are like bounty hunters chasing clients down or withholding the release of websites prior to payment. Web projects can be costly, and cash flow can be a big hurdle for small or rapidly growing businesses.
Solution: Pay promptly as stated in the contract, or set a payment plan so your web design company will be there for you in the future!
Achieving website project success requires both parties (client and web design firm) to understand each other well. Like a marriage, the relationship must have the same vision of success and abide by the same rules of communication.
The desire to serve with commitment is vital on both the web design company and the client. Living happily ever after must nurture that desire!
Original article was published from HubSpot.
In the off chance that you don't have a website yet (I know, shucks), it's never too late to have one. Just get the web hosting and the domain registration and we'll handle the whole shebang. LogicGateOne Corp. will build your website from the ground up. And because we understand how SEO works wonders in the popularity of a website, we'll throw in that extra on your HTML coding.
Ideally, a web project will require 15-20% of the time on client communication and project management, while the 80-85% goes to strategy, design, copywriting, coding, search engine optimization (SEO), and quality assurance (QA). Unfortunately, many web project budgets get lost when client communication and project management creeps into the 30-40% range, squeezing out other tasks from the main picture.
Unending website projects or those that incur bloated price tags up to 10 times the size of the original estimate are some of the horror stories. Here are a few tips on how to assure your project succeeds:
1) "Absent-Minded-Professor" Syndrome
Missed meetings, unanswered emails, or uncompleted tasks lead web design agencies to spend more time reminding clients instead of doing your website. Do not get too busy such that you get overwhelmed and become unresponsive to your agency.
Solution:Before committing to a website redesign project, be clear on what your web company needs from you to do the project, how much time you can dedicate, and how responsive you need to be to prevent bottlenecks. Set your schedule to spend twice more time than they expect!
2) Being Wishy-washy
Changing direction often makes your web company to spend redoing work or re-communicating plans to the development group. If you are starting up or you are growing rapidly, your marketing needs may change daily, making it hard to undergo a design, message, or site restructuring.
Solution:Be decisive to avoid costly redesign and redevelopment work.
3) Lack of Direction or Team Alignment
Letting a web company settle issues with business partners or marketing employees as to the direction of a website (or company!) reduces production and design time. Work on these issues outside of your project meeting time and come to the table with a clear direction.
Solution: Before the project begins, engage your agency in a strategy phase first to clear up the direction, business goals, ideal customer, buyer personas, messaging, content, and site architecture!
4) Inviting Too Many Cooks into the Kitchen
Involving relatives and other people at every step of a website process can overwhelm with conflicting views. Asking for validation can come after site launching and when you have the data!
Solution: Keep a small and focused website project group and use your budget well. Assign a point-person to avoid sending inconsistent messages to your web design team.
5) Getting Stuck on Content
Entrepreneurs often think they can do everything themselves! Be realistic about how much time you and your team can commit to work on content without professional help.
Solution: Start working on the content early -- calendar your regular writing work. Ask your web company to provide a professional writer to keep things moving when needed.
6) Perfectionism
A useful website need not be perfect. Updating content is quite easy, especially under a web-based content management system. Launch first and keep improving instead of waiting for months working on an unfinished website.
Solution: Try a phased strategy to your project - Launch the “minimum viable website” you need to serve your prospects and customers, collect data on how they use your site, and then provide new features and content in time.
7) Paying Invoices Late, or Not at All
Don’t believe the rumor that web agencies are like bounty hunters chasing clients down or withholding the release of websites prior to payment. Web projects can be costly, and cash flow can be a big hurdle for small or rapidly growing businesses.
Solution: Pay promptly as stated in the contract, or set a payment plan so your web design company will be there for you in the future!
Achieving website project success requires both parties (client and web design firm) to understand each other well. Like a marriage, the relationship must have the same vision of success and abide by the same rules of communication.
The desire to serve with commitment is vital on both the web design company and the client. Living happily ever after must nurture that desire!
Original article was published from HubSpot.
In the off chance that you don't have a website yet (I know, shucks), it's never too late to have one. Just get the web hosting and the domain registration and we'll handle the whole shebang. LogicGateOne Corp. will build your website from the ground up. And because we understand how SEO works wonders in the popularity of a website, we'll throw in that extra on your HTML coding.
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Website and Blog Setup
MORE THAN A WEBSITE.
WEBSITE DEVELOPMENT
In the off chance that you don't have a website yet (I know, shucks), it's never too late to have one. Just get the web’s hosting and the domain registration and we'll handle the whole shebang. We'll build your website from the ground up (all the codes and xml). Need a database for client login? Easy! Need it to load decently fast despite all the heavy graphics and fancy whatnots you want to include in your homepage? No problem!
And because we understand how SEO works wonders in the popularity of a website, we'll throw in that extra on your HTML coding. For personalized web design and layout, check out our Graphic Design Services.
BLOG SETUP (BLOGGER, WORDPRESS, SQUIDOO, TUMBLR)
We know the blogosphere like the back of our hands so you could be assure that we know our way in properly setting up accounts and stuff. We can register you with an account in major Web 2.0 sites like Tumblr, Squidoo, Blogger, and Wordpress. If you want customized themes or design and layout unique to your company, we can bundle this with our Graphic Design and Content Writing Services to complete the package. (We can also get you started with some relevant suggestions on whom to connect with on your accounts -- for free!)
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Quality Link Building
Even as we know that SEO is not all about the links, we acknowledge that it is a big deal. It used to be a great thing to have a website linked to yours, through something called reciprocal links. Well, search engines have caught on and have now rendered those reciprocal links practically useless in getting higher ranking. For search engines, mutual links seem too fishy and most likely meant there's some sort of connivance.
Search engines have grown so smart when it comes to link analysis that they could figure out how pages or websites are linked amongst each other. Even more reason to remember that the value of link building does not lie on the quantity but on the link's reputation and topic. Why so? Well, a website about the same field as yours will count more than those that are not related at all. For example, you have a website about a restaurant, so it will make more sense to link to food blogs and directories and whatnots instead of linking to DIY construction projects, right?
Bookmarking is an important part of quality link building. It's the perfect way to save the links without having to store the bulky webpages themselves to access it easily next time (kinda like how you would bookmark pages of a physical book to mark where you left off). Online (or offline) bookmarking tools enables you to edit descriptions, like filenames, or add tags to make them easy to search (a strong factor for this to be added in SEO strategies). You can also share it to others and add comments or ratings to other's bookmarks.
However, there's no standard way or structure in putting tags to bookmarks which is double-edged: you can use any keyword or phrases you want but then it's hard to access other bookmarks that are tagged unconventionally. All the same, in the eyes of an optimizer, a webpage submitted and tagged multiple times increases its chance of being found by search engine (and provides you with those precious backlinks).
And last time we checked, forum sigs still count, as do blog commenting. (Yeah, we know stuff like that.)
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Web Content
Your website will be the single, most authoritative site about you online, making it imperative for you to attract visitors and impress them enough to encourage return visits.
It does not only function as your online portfolio but also as your virtual brochure which introduces you to the Internet users, showcases your credentials and presents your services. After all, your website is the perfect place to put your sales pitch in. Every word or image you use should serve to that purpose.
Good thing, LGO, an SEO outsourcing company, knows just how to create a compelling and authentic content on your corporate website to connect effectively with readers and convert them to customers.
Consult us today and we'll sit down with your marketing team to get to know the business more and how we can best present your brand to the public.
It does not only function as your online portfolio but also as your virtual brochure which introduces you to the Internet users, showcases your credentials and presents your services. After all, your website is the perfect place to put your sales pitch in. Every word or image you use should serve to that purpose.
Good thing, LGO, an SEO outsourcing company, knows just how to create a compelling and authentic content on your corporate website to connect effectively with readers and convert them to customers.
Consult us today and we'll sit down with your marketing team to get to know the business more and how we can best present your brand to the public.
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