Searching for Reasons of the Season
Filipinos are known worldwide as perpetually Christmas-spirited people – or at least, many put on their Yuletide attitude when September (the first “brrr” month) arrives. And when it comes to celebrating as a barkada or company, late November and early December already ring out the merrymaking spirit into second-gear, which eventually reaches its fast-and-furious climax on and beyond December 25, until it quickly wanes into a smoky whimper the early dawn of New Year’s Day when all the fireworks have left nothing but a thick smog in the air. The following day, Filipinos wipe out the dark soot that has accumulated on their floors and in their noses.
For LGO, the Yuletide spirit came early December this year via an out-of-town trip from Subic to Baguio City on Friday, December 4. On board an aircon bus were more than thirty vacationers led by their indefatigable Ms. Rose Castillo for a three-day stay at the family’s newly-acquired townhouse at Ciudad Grande 2, Bakakeng Area. The long road trip from the surrounding tropical forests of Zambales ended within the pine forests encircling Mines View Park where the entourage had light breakfast or coffee and some heavy window-shopping and/or real-shopping. Brunch came after; and then, more strolling and shopping.
While sightseeing, one will notice newly-built medium-rise and low commercial structures housing fast foods, boutique shops and souvenir stalls welcoming visitors to this traditional tourist spot. An early hunt for pasalubongs or holiday gifts practically used up the whole morning of the group which had arrived around eight in the morning.
Then it was time to catch up on sleep at the townhouse. The bus parked at Burnham Park and the group rode jeepneys to Bakakeng near the new SLU campus which teemed with students just coming out of their classes in droves, causing traffic in what used to be quiet, pine-tree groves before the subdivisions and the large university campus sprouted. But one can understand why Ms. Bhabes chose to buy a property in the area – not just to have a venue for more LGO events in the future, perhaps, but to allow her and her children to live – or study -- in the cool city of Baguio with its rarefied, pine-scented air and sunflower-dotted hills. Undoubtedly, Baguio City has become the prime university city of the North, next only to the megapolis we know as the National Capital Region, because of its alluring character.
The next day came with LGO deciding to hold the much-awaited games at Ciudad Grande and not at Melvin Jones football field in Burnham Park. It was a wise decision as the whole field was overrun by hundreds of kids playing soccer. The sight of those energetic children playing under the heat of the noonday Sun made one feel both happy and sad. Happy that they could experience the thrill of competing in sports, but sad that city officials have resolved to turn that vast field into a parking building for Baguio residents and visitors.
Pity that LGO never held its own games on the field; it would have been their last chance to be children again, running and laughing on that historic field that has hosted millions of people in programs, parades, concerts, picnics, games and exhibits before the “old guards” will turn it into a moneymaking venture of a dull concrete box. But it might give a small consolation that officials have “compromised” and “promised” to paint the façade GREEN in order to make the future building blend into the surrounding landscape of Burnham Park. Ironically, our peso is not green; so we have no clue as to what really motivates our officials.
The irony of spending Christmas early in Baguio City is experiencing not just the day heat in what should already be a chilly December. Old folks used to tell of Kennon Road and its frozen water by the side of the road early in the morning. Or the frost that formed on the grass as the dawn temperature dropped to zero.
Perhaps, it is the El Niño phenomenon, or the presence of more people that has brought about this condition. Strolling down Session road, which is a must for Baguio visitors, somehow tells you people flock the city not merely to enjoy its all-year-round Christmassy weather but also for so many other reasons. For some it could be just to stroll inside the quaint public market to buy veggies and pasalubongs. Or to look for bargain ukay-ukay clothes and bags at the many flea-market stalls around Burnham Park.
We would venture to say that there were as many reasons for visiting Baguio as there were LGO people last week. But one common reason that everyone shared was the opportunity to reconnect with oneself and with fellow workers in a way that leaves you refreshed and reenergized to face the coming new months and new years ahead. Certainly, having a late lunch at four in the afternoon at Solibao restaurant in Burnham Park did that to LGO guys after some hard and noisy games even for a coming final evening together in Baguio.
But the young never tire, unlike the aged, it seems; they just get hungry and sleepy. Life -- and vacations -- must go on. The holidays have just begun and there was more shopping and sightseeing to do. For that moment, LGO people bonded with one another everywhere they went.
Life is so full of challenges and mishaps that without a process of redirecting toward a personal and a common goal life would not be worth living.
Obstacles, mistakes and tragedies lie in front of us all children of God. One reason God Himself came to visit as an infant and to become a suffering human just like anyone of us was for Him to experience the same heat of the Sun we feel, the same frustrations from political and religious leaders we harbor, the same hunger for rice or tilapia we all go through, the same joy we feel when we see flowers blooming and the same glory we see when we see the infinite beauty of God’s creation during a sunset.
One thing is sure: It is never too early or too late to celebrate the many reasons for the coming – or has it really come? -- Season of Joy, Peace and Love. The purpose of every little or big thing we see and do gives us the reason for relishing and cherishing life and its abundance each day of our lives – together as a family or a company.
Have a Happy Season of a Million Wonderful Reasons for Life!
Get off from your chair and grab a pillow to hide from those creepy scenes that will freak you out.
Look who's behind you!
Come and join us this Halloween!!!
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Of course we can't promise to be soft and kind to your materials, but at least we'll get the tough job done. Even if that means you'll lose some of those words in the process. (For example, is everything written really relevant to the material as a whole? You know, most readers just scan over a body of text looking for stuff that they think are important and skipping over what they think are just fillers.) In line with that, we'll need to know your perspective or the company's culture to be able to edit your materials accordingly.
Most importantly, we recognize the value of confidentiality in every piece of written work that we handle. We don't retain copy of your submitted pieces nor do we disclose them in any way.
1. Know what a website can do to your business or line of work
A website is nothing more than a shop display window where a tailor or an artist displays his or her wares. And if you are a construction company or a shipbuilder, it would be an entire building complex where you can exhibit all your people, materials and resources needed to do an entire project for any client.
A website, however, brings your window to your clients anywhere they may be. There is practically no time, place and cultural constraint, unless there is no Internet connection.
Hence, a website is one of the cheapest and fastest ways of finding clients for your products and services. It is also the most effective as it can clearly exhibit all aspects of your work: scope, details, prices and other design and service requirements. Do you compose music for online games? YouTube, Vimeo and other online video servers can be your best partners for promoting your wares; but without a website to bring them to your showroom of various samples (plus HD visual input and unique add-ons) you could be left behind by the competition.
2. Designing a website is like building a house
Just as a showroom or display window need to have walls, ceilings and floors to contain any products, a website needs to have the proper structure to house your wares as well. If a writer tries to sell books online, he or she will have a library practically or at least a table upon which to allow a visitor to touch the book and taste its contents, if possible. We cannot simply show a book nowadays to people; we must try to convince them to buy it (unless we are talking of a bestseller, which is more an exception than a rule).
This is what Amazon does – show you a colourful photo of the book cover; but, in general, there is no access to the book’s content, whether list of chapters or foreword. LogicGateOne can do better than that! What’s a whole chapter or two to tease readers to buy? Bookstores do this now and you can, too, online – as easily as swiping on a tablet.
3. Get as much info as to the technical side of the project
Unless you are a techie as well, designing a website can be a challenging task to comprehend. So, how does one measure a designer’s capability? Easy -- look at some of their actual work in the past and any ongoing projects they have. They can outline the technical requirements (LogicGateOne does this on their website).
Or you may already have the person in your company who can do the evaluation of the designer’s abilities. Collaborating with good website designers in the Philippines on specific requirements you may have will make the process a lot easier for everyone concerned.
4. Seek LGO’s advice on which servers can best suit your needs
As we said, YouTube and Facebook may be the only things you are aware of as an Internet user. LGO can provide an overview as to which Web 2.0 sites can best suit your needs.
Do these steps with a couple or so web designers and decide which one satisfies you. Happy hunting!
Ideally, a web project will require 15-20% of the time on client communication and project management, while the 80-85% goes to strategy, design, copywriting, coding, search engine optimization (SEO), and quality assurance (QA). Unfortunately, many web project budgets get lost when client communication and project management creeps into the 30-40% range, squeezing out other tasks from the main picture.
Unending website projects or those that incur bloated price tags up to 10 times the size of the original estimate are some of the horror stories. Here are a few tips on how to assure your project succeeds:
1) "Absent-Minded-Professor" Syndrome
Missed meetings, unanswered emails, or uncompleted tasks lead web design agencies to spend more time reminding clients instead of doing your website. Do not get too busy such that you get overwhelmed and become unresponsive to your agency.
Solution:Before committing to a website redesign project, be clear on what your web company needs from you to do the project, how much time you can dedicate, and how responsive you need to be to prevent bottlenecks. Set your schedule to spend twice more time than they expect!
2) Being Wishy-washy
Changing direction often makes your web company to spend redoing work or re-communicating plans to the development group. If you are starting up or you are growing rapidly, your marketing needs may change daily, making it hard to undergo a design, message, or site restructuring.
Solution:Be decisive to avoid costly redesign and redevelopment work.
3) Lack of Direction or Team Alignment
Letting a web company settle issues with business partners or marketing employees as to the direction of a website (or company!) reduces production and design time. Work on these issues outside of your project meeting time and come to the table with a clear direction.
Solution: Before the project begins, engage your agency in a strategy phase first to clear up the direction, business goals, ideal customer, buyer personas, messaging, content, and site architecture!
4) Inviting Too Many Cooks into the Kitchen
Involving relatives and other people at every step of a website process can overwhelm with conflicting views. Asking for validation can come after site launching and when you have the data!
Solution: Keep a small and focused website project group and use your budget well. Assign a point-person to avoid sending inconsistent messages to your web design team.
5) Getting Stuck on Content
Entrepreneurs often think they can do everything themselves! Be realistic about how much time you and your team can commit to work on content without professional help.
Solution: Start working on the content early -- calendar your regular writing work. Ask your web company to provide a professional writer to keep things moving when needed.
A useful website need not be perfect. Updating content is quite easy, especially under a web-based content management system. Launch first and keep improving instead of waiting for months working on an unfinished website.
Solution: Try a phased strategy to your project - Launch the “minimum viable website” you need to serve your prospects and customers, collect data on how they use your site, and then provide new features and content in time.
7) Paying Invoices Late, or Not at All
Don’t believe the rumor that web agencies are like bounty hunters chasing clients down or withholding the release of websites prior to payment. Web projects can be costly, and cash flow can be a big hurdle for small or rapidly growing businesses.
Solution: Pay promptly as stated in the contract, or set a payment plan so your web design company will be there for you in the future!
Achieving website project success requires both parties (client and web design firm) to understand each other well. Like a marriage, the relationship must have the same vision of success and abide by the same rules of communication.
The desire to serve with commitment is vital on both the web design company and the client. Living happily ever after must nurture that desire!
Original article was published from HubSpot.
In the off chance that you don't have a website yet (I know, shucks), it's never too late to have one. Just get the web hosting and the domain registration and we'll handle the whole shebang. LogicGateOne Corp. will build your website from the ground up. And because we understand how SEO works wonders in the popularity of a website, we'll throw in that extra on your HTML coding.
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